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Fear, Uncertainty, and Doubt

Fear, Uncertainty, and Doubt

There’s a term for the practice of scaring potential customers into purchasing products or services they don’t need: FUD; fear, uncertainty, and doubt. This practice is widespread in the computer/IT industries at large, but is especially present in the security industry.

People don’t want to get hacked—but may also not understand the issues and forces at play. This makes them easy targets for overzealous sales representatives who see an opportunity to use misinformation to increase their paycheck via commission payouts.

Continue reading Fear, Uncertainty, and Doubt at Sucuri Blog.

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